Capabilities
No two clients are alike, which is why Roth Investor Relations 
offers our clients a wide variety of services tailored to their specific needs. With over sixty years of senior IR experience, our team’s day-to-day exposure and established relationships with the investment community provide a direct link to the financial markets.
By serving either as an extension of our clients’ investor relations department, or as the department itself, interfaces with analysts, portfolio managers, retail brokers, shareholders and the media. When management is not available, we act as a corporate contact to help foster a reputation of corporate responsiveness to investor needs.
Annual Reports and Other Publications
Annual Reports, Corporate Profiles, Fact Sheets and Shareholder Letters -- is actively involved in every stage of production of these documents for our clients. We have: drafted and/or edited text; worked with designers in developing the message and layout; hired photographers and arranged on-site photo sessions; hired printers and worked with both designers and printers regarding proofreading, printing schedules and delivery instructions. In addition, has worked with translators and specialty printers for documents prepared in foreign languages.
Conference Calls and Webcasts
has organized conference calls and web casts for many of its clients in conjunction with quarterly reports, special news announcements, merger and acquisition activity and other instances in which immediate interaction with the investment community is deemed necessary. Clients find conference calls and webcasts a convenient way to communicate directly with analysts, shareholders, stakeholders and other interested parties, as well as a way to satisfy Fair Disclosure requirements.
Consulting
One of ’s most important roles is to offer investor relations advice to management and to act as a sounding board for ideas. has counseled clients on such diverse topics as: corporate governance; social responsibility; selecting specialists or targeting prospective market makers and advertising.
Corporate Imaging
works with a variety of graphic artists in various countries to address the needs of our clients. These collaborations are used to create corporate presentations, logos, collateral material, booths, etc. Additionally, also has the capability to prepare presentations for use in non-English speaking countries.
Corporate Kits
selects content as well as design requirements for corporate kits which are used as mailers, at conferences and trade shows in order to provide background material to both the investment community and the media.
Crisis Communications
When a crisis hits, a company’s response can have as much or even more of an impact than the crisis itself. By utilizing our vast experience, can help you address the situation head-on by immediately identifying your needs and assisting in the response and development of a go-forward plan. In addition, can also help you develop and implement a plan in advance to address such situations should your company encounter them.
Distribution Lists
In most cases, one of the first projects undertaken is to review the client’s existing distribution list. checks for inclusion of appropriate industry specialists, including influential analysts, portfolio managers, key opinion leaders and some of the top producing financial advisors. If one does not exist, a key contact list is compiled and used for distribution of materials, information and regular contact by management. Our contact lists focus on the major money centers in North America as well as second-tier cities which are often bypassed by others.
Facility Tours
From a competitive standpoint, it is often necessary to provide the investment community with the opportunity to tour a client’s properties/facilities. These tours help to foster a better understanding of the client’s asset base by providing “first hand exposure” to the day-to-day operations. Tours regularly attract the top analysts and money managers and are structured to be as cost effective as possible. can handle all aspects of site visits, from gathering a targeted invitation list to ensuring schedules and travel plans of each attendee are all in order.
International Focus
ADR Clients - has a great deal of experience working with International clients seeking to expand their investor relations shareholder base in the US by utilizing their ADS/ADR’s to attract US investors. has worked in the conjunction with the ADR banks to develop and implement detailed programs.
UK/European Programs – Our affiliate 4C-Burvale is an independent investor relations consultancy based in London, with expanded activities in the major financial centers of Europe. They offer clients financial communications and investor relations services employing a research driven approach. Two significant areas of focus form the basis of their business: expertise in the natural resources and energy sectors and specialist knowledge of the private wealth management investor base. This latter area involves working with companies to increase their shareholder bases through well researched and targeted marketing to private client brokers, private asset managers and private banks.
South Africa – Our affiliate Russell and Associates is a multi-faceted communications consultancy which specializes in communications and public relations in the financial and technical fields. They offer clients the development and implementation of investor and media relations strategies on an ongoing basis as well as during merger and acquisition activities and initial public offerings. They also provide crisis management assistance as well as advertising, promotions and event management.
IPOs, Mergers and Acquisitions and Spinoffs
We have worked with clients at every stage of corporate life. For companies about to enter into a new phase as a public company we assist in preparing management and organizing internal procedures required of a public company. For those clients involved in mergers or acquisitions, has been part of the team working with management through the process. Finally, for clients who have spun-off assets or for new clients who were created as a spin-off, we have structured programs to both maintain current shareholder interest and attract new shareholders. A properly planned program is a key element which leads to a successful spin-off.
Meetings
provides clients with the opportunity to expand their network of financial contacts within the U.S. and Canadian investment communities and throughout many of the major financial centers worldwide. In order to stimulate interest in a company amongst the many segments of the financial community, schedules meetings for management with select investment professionals on an ongoing basis. Meetings are arranged in a variety of formats including one-on-ones.
Our philosophy on meetings is that one-on-ones and small group presentations are often the most beneficial and cost-effective way to communicate with the financial community for most clients. While larger group meetings work well in limited circumstances for some clients, the specifically targeted one-on-one meetings and the smaller group approach offers management the opportunity to develop relationships within the investment community. In addition, is responsible for updating and soliciting feedback from potential investors and shareholders in North America when market or company-specific events occur.
Perception Studies and Surveys
Management’s view of its own company can differ radically from the financial community’s perception. Clients have asked to conduct both formal and informal surveys of the investment community to ascertain its place within the industry, its growth potential and perceived capabilities. These anonymous comments often provide the cornerstone for a program strategy. With these comments in hand, management can tailor their message to emphasize developments that analysts have ignored or de-emphasize developments that analysts have inappropriately deemed of great importance.
Press Releases
Dependent upon client’s preferences can draft financial press releases working directly with the CFO or we can edit the draft text of a company’s press release for both errors/omissions and ease of reading. This process increases accuracy of client releases and works to maintain the same level of disclosure as the rest of their peers. Our distribution procedure for releases ensures that the appropriate media receives the information on a timely basis.
Publicity
As a supplement to an overall investor relations program, will utilize its well-established media contacts in order to garner favorable publicity for our clients. has achieved considerable success in placing stories in publications such as The Wall Street Journal, Barron’s, Financial Times, Toronto Globe & Mail and Financial Post. We also have placed stories with all the major wire services (Bloomberg, Dow Jones and Reuters) and local television and radio stations. By reinforcing our clients strengths on a timely basis to newspapers, magazines, wire services, television, etc. we have been successful in achieving name recognition and a favorable corporate impression, which works towards a proper valuation of the company’s stock.
Retail
The retail brokerage industry is a focused and fast-paced market segment where can be especially helpful by directing management towards those professionals who are seriously interested in a particular industry and/or have a great deal of discretionary power over their clients’ accounts. Additionally, advises on which retail investment shows provide the greatest value.
Websites
has extensive experience in revamping and updating clients’ websites to make them more user friendly to investors, media, etc. takes on the lead role of coordinating the project, as well as the responsibility for reworking and updating the text. We work with several graphic designers and programmers to complete the task and can either work with an existing relationship or introduce management to additional choices.